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How hospitals should engage in the 'information war'

Healthcare It News

News & World Report , 68% of all search traffic comes purely from health information content, said the report. "Hospital sites with comprehensive health content libraries are earning exponentially more traffic than those without them," wrote Philip Chevalier, director of strategy and research, in the report.

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Laudio Launches Evidence-Based Decision-Making for Healthcare Execs & Frontline Leaders

HIT Consultant

The content draws on Laudio’s extensive connections with numerous health systems, hundreds of healthcare executives, and thousands of managers to provide insights and best practices on organizational strategy, design, and culture, departmental structure, and the changing dynamics of frontline leaders’ roles.

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HCP Marketing in the Pharma Industry: A Comprehensive Strategy for Engaging Healthcare Professionals

HIT Consultant

Elements of an HCP Marketing Strategy Target Audience Identification Understanding the demographics, specialties, and interests of healthcare professionals to deliver personalized content and engage with them effectively. Pharma companies can leverage this digital ecosystem to engage with HCPs through various channels.

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Harnessing Clinical Intelligence to Advance Health Plan Member Education

HIT Consultant

By examining factors like age, gender, existing conditions, and risk factors, they deliver resonant content on a personal level. Feedback channels are fundamental, enabling continuous refinement based on user engagement and comprehension.

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How AI can improve patient experience and patient engagement

Healthcare It News

Artificial intelligence is a powerful language tool for providers to use to more effectively engage their patients through written communications that are provided to the patient through any growing number of channels, both digital and physical (for example, text message, portal, hard copy post-appointment plan, etc.).

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Microsoft Will Block Dangerous File Types in OneNote Documents

HIPAA Journal

These files are usually hidden behind design elements in the documents, such as buttons instructing users to click to view the content. The update will also be applied to the retail versions of Office 2021, Office 2019, and Office 2016 (Current Channel), followed by Version 2304 for the Enterprise Channel in June 2023.

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YouTube rolls out new guidelines around vaccine misinformation

Mobi Health News

First time offenders will have their content removed, but if it happens three times in 90 days, a user's channel will be pulled down.

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