Barbie in Health Care – Joining the Barbie Zeitgeist
JULY 20, 2023
Barbie is having a moment, marketers agree. This weekend, many of us will buy movie tickets (yes, to see “real” movies in “real” brick-and-mortar cinemas) to see both the new film Oppenheimer along with the Barbie movie. So many movie-goers will be making it a double-feature experience that started as a meme, the portmanteau “Barbenheimer,” to mark the cultural-phenomenon moment.