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The Gains and Pains of Using AI in the Pharmaceutical Industry

HIT Consultant

At the same time, there are far more features for each dataset including different graphical formats such as medical images. .

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Nurses Earn Highest Grade for Care Far Above All Other Health Care Workers — Including Doctors — In Latest Gallup Poll

Jane Sarashon

The pharmaceutical industry and health insurance companies garnered 3 in 10 people rating them as excellent/good, with nursing homes at the bottom a 2.5/10 Physicians’ fall was also a big hit of 15 percentage points down, from 84% of consumers rating doctors with the highest grade of service down to 69% in 2023.

Nurses 114
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HCP Marketing in the Pharma Industry: A Comprehensive Strategy for Engaging Healthcare Professionals

HIT Consultant

HCP marketing, also known as healthcare professional marketing, plays a vital role in the pharmaceutical industry. It focuses on engaging and informing healthcare professionals about pharmaceutical products, treatments, and services.

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The Cost of Prescription Drugs, Doctors and Patient Access – A View from HIMSS19

Health Populi

Most patient visits to doctors result in a prescription written for a medicine that people retrieve from a pharmacy, whether retail in the local community or via mail order for a maintenance drug. But electronic prescribing alone doesn’t solve the Holy Grail challenge for both the pharmaceutical industry and providers: medication adherence.

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How Pharma Startups Can Remain Competitive in Today’s Market

HIT Consultant

In the Pharmaceutical industry, one of the major gaps is an effective, and personalized customer experience. . The 2020 survey found that consumers are increasingly willing to seek information outside of their doctor to understand costs and treatment plans when considering tracking and treating their health conditions.

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Unlocking the Future of Health—and Care—with AI

Healthcare IT Today

Now, AI is effective across the healthcare and pharmaceutical industries. In several medical disciplines, AI and Machine Learning (ML) can now diagnose better than most doctors. AI and ML are unlikely to replace doctors but rather become valuable second opinions.

Doctors 129
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Pharma & Influencer Marketing: Can They Coexist Ethically?

HIT Consultant

Mike Szczesny, Owner & VP of EDCO Awards & Specialties Influencer marketing in the pharmaceutical industry is a complex issue with reasonable arguments on multiple sides. On the one hand, leveraging individual patients’ personal experiences and narratives may help bring an authentic voice to product messaging.