Remove advertise-healthcare-it-news
article thumbnail

Sharing hospital website user data with 3rd parties is common, study shows

Healthcare It News

Of the community hospitals in the study that do reveal in their user privacy policies that they transfer data to third parties, about three-quarters noted user information would be used for advertising and marketing purposes while half disclosed the names of the third-party companies. Marketers and advertisers – 27 policies or 38.0%

Hospitals 228
article thumbnail

WebMD Ignite collaborates on data privacy in omnichannel outreach

Healthcare It News

Healthcare organizations can now prevent protected health information collected by their marketing channels from reaching destinations where organizations do not have a business associate agreement, according to WebMD Ignite and Freshpaint. "That takes understanding a consumer’s unique circumstances and needs.

HIPAA 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FTC, OCR send warning letter to hospitals about online tracking pixels

Healthcare It News

Health and Human Services Office for Civil Rights this week in reminding healthcare organizations about their responsibilities for third-party disclosures of protected health information under HIPAA, the FTC Act and the FTC Health Breach Notification Rule.

Hospitals 189
article thumbnail

Community Health Network reports online tracking data breach affecting 1.5 million

Healthcare It News

Companies that provide online tracking tools have been accused in class-action lawsuits of allegedly targeting ads to people based on information regarding their health that was collected through healthcare system websites and patient portals. WHY IT MATTERS.

Fraud 249
article thumbnail

Could the EU's decision against Meta affect data privacy policies in the U.S.?

Healthcare It News

– including its controversial practices in the healthcare space. healthcare policy in light of the company's U.S. healthcare data privacy lawsuits. The company says the clause justifies the collection and use of its user's personal data as necessary for performance. Data tracking by contractual necessity.

HIPAA 296
article thumbnail

UCHealth launches its first mobile AR experience for patients

Healthcare It News

Since going live, nearly 9,000 people have clicked on the new AR feature , according to the Aurora, Colorado-based health system. The use of virtual reality for distraction therapy and joy is not new for UCHealth, but blending the digital and physical worlds with AR creates a new level of immersive user experience for patients and caregivers.

249
249
article thumbnail

Solving the 'empathy gap' with social media analytics

Healthcare It News

At the same time, notes Fran Ayalasomayajula, president of the social impact organization REACH, it's important to acknowledge another pervasive problem in the healthcare industry: the so-called empathy gap. Ayalasomayajula notes that the entire healthcare system can play a role in making the patient feel cared for.

COVID-19 297