Health Care Compliance Brief

Exercise Equipment Advertisements and Consumer Distrust

Bill of Health

APRIL 18, 2022

Massive and misleading promises are an unfortunate reality for many exercise equipment advertisements. Illegitimate advertising claims can harm consumers and impact overall consumer trust, which creates an uphill battle for honest companies. A State of Bad Advertisements. Who Regulates Exercise Equipment Advertising?

FDA

FDA Public Health

FTC bans BetterHelp from sharing consumer data with advertisers, issues $7.8M fine

Healthcare Dive

MARCH 2, 2023

It’s the latest enforcement action accusing a digital health company of sharing consumer data with advertisers.

Democratic Senators Introduce Legislation to Ban the Use of Health Information for Advertising

HIPAA Journal

MARCH 7, 2023

Three Democratic Senators have introduced a bill that seeks to improve personal health data privacy by preventing companies from disclosing personally identifiable health information for advertising purposes. The legislation – The Upholding Protections for Health and Online Location Data (UPHOLD) Privacy Act – was introduced by U.S.

HIPAA

HIPAA Public Health

FTC orders GoodRx to stop sharing users’ health data with advertisers, issues $1.5M fine

Healthcare Dive

FEBRUARY 1, 2023

FTC officials said they are putting the market on watch with the enforcement against GoodRx. The digital health company allegedly collected data, including patient medications, and shared it without user consent.

Cerebral shared private health data on 3.1M users for years with advertisers, social media platforms

Fierce Healthcare

MARCH 16, 2023

users for years with advertisers, social media platforms agliadkovskaya Thu, 03/16/2023 - 10:57 Cerebral shared private health data on 3.1M

Doceree is Bringing Pharma Advertising to EHR and Telehealth

Healthcare IT Today

AUGUST 7, 2020

In the nearly 15 years that we’ve been writing about EHR and health IT here at Healthcare IT Today, one of the most interesting topics we cover is pharma advertising inside an EHR or other health IT software product. It’s a topic that will likely never disappear since Pharma has a lot of money to […].

Telemedicine

Telemedicine Hospitals

Think of the kids: New restrictions on food and drink advertising to children

Health Law Pulse

MAY 4, 2023

Children are generally recognized by both industry and government to be a vulnerable or special audience when it comes to advertising. On June 28, 2023, a new advertising code will be coming into effect as released by Ad Standards Canada. Read the full legal update here.

Governance

Governance FDA

Australia – TGA updates the Therapeutic Goods Advertising Code

Health Law Pulse

MARCH 6, 2022

The TGA has issued an updated Therapeutic Goods Advertising Code ( New Code ). The New Code regulates advertising of therapeutic goods to consumers. Only certain therapeutic goods can be advertised to the public. Australian rules permit advertising of most medical devices and medicines available for over-the-counter sale.

Compliance

Compliance Governance

FTC Cracks Down on BetterHelp’s Sharing of Health Information for Advertising

Health Law RX

MARCH 27, 2023

The consent order is also notable for banning BetterHelp from sharing health data for advertising purposes, and, if finalized, would appear to be the first order requiring a company to pay partial refunds, totaling $7.8 million, to consumers whose health information was disclosed.

HIPAA

HIPAA Compliance Health Insurance Governance

Overcoming the challenges of HIPAA-compliant marketing, analytics & advertising

Fierce Healthcare

AUGUST 29, 2023

Healthcare providers continue to misuse patient data | HIPAA compliance is challenging, but healthcare organizations must cultivate it in all their operations, including marketing activities.

HIPAA

HIPAA Compliance

CMS Heightens Oversight of TPMO Marketing Programs, Restricts TV Advertisements

Healthcare Law Blog

OCTOBER 31, 2022

CMS recently announced that it has been conducting “secret shopping” by calling numbers associated with television advertisements, mailings, newspaper advertisements, and internet searches to monitor the beneficiary experience. CMS will also review previously submitted advertisements to ensure compliance with CMS requirements.

Medicare

Medicare Medicare Medicaid Medicaid

Alcohol recovery companies Monument, Tempest shared health data with advertisers

Mobi Health News

APRIL 5, 2023

According to a data breach notification, Monument said it used pixel-tracking technologies from third parties like Meta, Google, Bing and Pinterest. More than 100,000 users were affected.

Low-income seniors more likely to report fraudulent marketing from private Medicare plans, survey finds

Healthcare Dive

SEPTEMBER 12, 2023

The survey from the Commonwealth Fund comes after regulators finalizing a rule this spring that aims to cut back on deceptive or misleading advertising for MA plans after beneficiary complaints more than doubled between 2020 and 2021.

Medicare

Medicare Medicare

Branding Dreams

Bill of Health

OCTOBER 4, 2022

Advertisers are trying to market to us while we dream. To begin, consider three recent examples of dream advertising: Molson Coors ran an experiment in connection with its 2021 Super Bowl advertising campaign. About 30% of the in-person participants reported that their dreams were influenced by the dream advertisement.

Bioethics

Bioethics Public Health

Sharing hospital website user data with 3rd parties is common, study shows

Healthcare It News

APRIL 18, 2024

Of the community hospitals in the study that do reveal in their user privacy policies that they transfer data to third parties, about three-quarters noted user information would be used for advertising and marketing purposes while half disclosed the names of the third-party companies. Marketers and advertisers – 27 policies or 38.0%

Hospitals

Hospitals HIPAA

FTC Brings Enforcement Action under FTC Act and Health Breach Notification Rule Based on GoodRx’s Use of Advertising Tracking Technology on Its Websites and Mobile Application

Health Law Advisor

FEBRUARY 7, 2023

The GoodRx settlement shows that the FTC is also scrutinizing the use of advertising cookies and pixels on websites that collect personal health information. The FTC also alleged that GoodRx monetized its violations by sharing the sensitive information with third parties so that it could target users with health related advertisements.

HIPAA

FDA Issues Final Guidance on Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertising

Hall Render

SEPTEMBER 8, 2023

Under the Federal Food, Drug, and Cosmetic Act and the FDA’s implementing regulations , “drug promotional labeling and prescription drug advertising must be truthful and non-misleading, convey information about the drug’s efficacy and its risks in a balanced manner and reveal material facts about the drug.”

FDA

FDA Public Health

Study finds ‘ubiquitous’ third-party tracking on hospital websites, compromising user data

Healthcare Dive

APRIL 4, 2023

Almost 99% of hospital websites include tracking software that transfer data to third parties, including technology and social media companies, data brokers, advertisers and even private equity firms, a new study found.

Hospitals

CMS rule aimed at improving Medicare Advantage draws praise

Healthcare Dive

DECEMBER 19, 2022

Proposed changes target prior authorization holdups and misleading advertising while aiming to expand access to behavioral health care and affordable prescriptions.

Medicare

Medicare Medicare

Meta hit with class action suit alleging it mined providers' patient data

Healthcare Dive

JUNE 23, 2022

The lawsuit identified at least 644 hospital systems or “medical provider web properties” from which Facebook allegedly knowingly receives patient data to create targeted advertising both on and off Facebook’s website.

Hospitals

Kaiser notifies patients of breach, 3rd-party data sharing

Becker's Health IT

APRIL 25, 2024

based Kaiser Permanente is notifying current and former patients that it shared information with third-party advertisers, TechCrunch reported April 25. Oakland, Calif.-based

GoodRx launching platform for providers

Healthcare Dive

OCTOBER 13, 2022

Targeting providers directly is a pivot from GoodRx’s traditional focus, but the company sees an opportunity to capture more pharmaceutical advertising revenue, executive medical director Preeti Parikh, said.

The Value of Sharing Health Data Between Acute Care and Post-Acute Care

Healthcare IT Today

APRIL 11, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Hospitals

QliqSOFT: Addressing the Challenge of Collecting SDOH Information

Healthcare IT Today

APRIL 19, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

HIPAA

HIPAA Nurses Doctors Medicare

Price Transparency: Shifting Responsibility to Employers

Healthcare IT Today

MARCH 15, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Governance

Governance Hospitals

UK advertising watchdog bans contraception app's Facebook ad following investigation

Mobi Health News

AUGUST 29, 2018

The UK’s Advertising Standards Authority (ASA) has found a Facebook ad describing Natural Cycles as a "highly accurate contraceptive app" and a "clinically tested alternative to birth control methods" to be misleading after receiving three complaints about the paid-for post.

Senators Introduce UPHOLD Privacy Act to Prevent Use of Health Data For Advertising

Health IT Security

MARCH 6, 2023

US Senators Amy Klobuchar… read more

Judge dismisses NYU Langone's 'confusing and expansive' claims that Northwell copied its purple ads

Fierce Healthcare

MARCH 4, 2024

She did, however, give the plaintiff system an opening to refine its claims in an amended complaint.

Whistleblower Calls for Action Against 22 Digital Health Providers After FTC Busts Monument Inc.

HIT Consultant

APRIL 12, 2024

from sharing user data with third-party advertisers, a violation of patient privacy. shared sensitive data from over 84,000 opioid addiction patients with advertising platforms like Meta (formerly Facebook) and Google. This action banned Monument Inc. million penalty

Fraud

VBA Provides A Suite of Tools for Payers and TPAs Including a New Generative AI Product

Healthcare IT Today

MARCH 26, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Doctors

Cybersecurity Investment in Fundamental Tools and Training Is Key to Securing Your Healthcare Organization

Healthcare IT Today

APRIL 16, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday. Proofpoint is a proud sponsor of Healthcare Scene.

Hospitals

HIMSSCast: The advertising double standard holding back femtech startups

Mobi Health News

NOVEMBER 24, 2020

Host Laura Lovett checks in with investor Maria Velissaris and CEO Colette Courtion about the growing women's health space.

Hospitals Outside of US Investing in Portals and Digital Front Door According to Latest KLAS Report

Healthcare IT Today

APRIL 24, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Hospitals

Dr. Craig Joseph Introduces Designing for Health

Healthcare IT Today

FEBRUARY 22, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Hospitals

A Look at the Hospital Room of the Future at Tampa General Hospital

Healthcare IT Today

APRIL 18, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday. eVideon is a proud sponsor of Healthcare Scene.

Hospitals

Hospitals Patient Satisfaction Nurses

QHINs, Health Data Exchange, FHIR, AI and More with CommonWell Health Alliance

Healthcare IT Today

APRIL 17, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Public Health

Public Health Doctors Governance Hospitals

Public Health: Got Sleep?

Bill of Health

JUNE 27, 2022

Advertising as a Solution. Public health officials are intimately familiar with the power of advertising. Critics have derided advertisements for cigarettes , alcohol , and unhealthy food , particularly for their effects on children. With their developing brains, kids are especially vulnerable to influence by advertisements.

Public Health

Public Health Doctors

Policy Ingredients for Real-Time Improvements in Health Care, Prior Auth, and Claims

Healthcare IT Today

MARCH 5, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Medicare

Medicare Medicare Hospitals

Discern Health Ties Interventions to Patient Improvements

Healthcare IT Today

MARCH 20, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Nurses

Nurses Doctors Hospitals

The Evolution of How Provider Organizations Share Data with Payers

Healthcare IT Today

MARCH 21, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday. MRO is a proud sponsor of Healthcare Scene.

Hospitals

The Quiet Hospital Unit and Other Benefits of an Open and Interoperable Communication Platform

Healthcare IT Today

APRIL 10, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday. Rauland is a proud sponsor of Healthcare Scene.

Hospitals

Hospitals Nurses Licensing

FTC, OCR send warning letter to hospitals about online tracking pixels

Healthcare It News

JULY 21, 2023

Several lawsuits allege that online tracking companies share PHI with their advertising partners, which target the patient with ads and other content. The class action lawsuits may also seek that any profit that hospitals may have made from selling the data be paid to patient victims, damages which some Louisiana hospitals may be facing.

Hospitals

Hospitals HIPAA Telemedicine

Transparency and Data Sharing Can Also Ease Patient Burn-Out

Healthcare IT Today

APRIL 9, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday. DrFirst is a proud sponsor of Healthcare Scene.

Governance

Governance Hospitals

PhaseV Applies Machine Learning for Successful Clinical Trials

Healthcare IT Today

MARCH 1, 2024

And if you’re interested in advertising with us, check out our various advertising packages and request our Media Kit. And for an exclusive look at our top stories, subscribe to our newsletter and YouTube. Tell us what you think. Contact us here or on Twitter at @hcitoday.

Exercise Equipment Advertisements and Consumer Distrust

FTC bans BetterHelp from sharing consumer data with advertisers, issues $7.8M fine

Trending Sources

Democratic Senators Introduce Legislation to Ban the Use of Health Information for Advertising

FTC orders GoodRx to stop sharing users’ health data with advertisers, issues $1.5M fine

Cerebral shared private health data on 3.1M users for years with advertisers, social media platforms

Doceree is Bringing Pharma Advertising to EHR and Telehealth

Think of the kids: New restrictions on food and drink advertising to children

Australia – TGA updates the Therapeutic Goods Advertising Code

FTC Cracks Down on BetterHelp’s Sharing of Health Information for Advertising

Overcoming the challenges of HIPAA-compliant marketing, analytics & advertising

CMS Heightens Oversight of TPMO Marketing Programs, Restricts TV Advertisements

Alcohol recovery companies Monument, Tempest shared health data with advertisers

Low-income seniors more likely to report fraudulent marketing from private Medicare plans, survey finds

Branding Dreams

Sharing hospital website user data with 3rd parties is common, study shows

FTC Brings Enforcement Action under FTC Act and Health Breach Notification Rule Based on GoodRx’s Use of Advertising Tracking Technology on Its Websites and Mobile Application

FDA Issues Final Guidance on Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertising

Study finds ‘ubiquitous’ third-party tracking on hospital websites, compromising user data

CMS rule aimed at improving Medicare Advantage draws praise

Meta hit with class action suit alleging it mined providers' patient data

Kaiser notifies patients of breach, 3rd-party data sharing

GoodRx launching platform for providers

The Value of Sharing Health Data Between Acute Care and Post-Acute Care

QliqSOFT: Addressing the Challenge of Collecting SDOH Information

Price Transparency: Shifting Responsibility to Employers

UK advertising watchdog bans contraception app's Facebook ad following investigation

Senators Introduce UPHOLD Privacy Act to Prevent Use of Health Data For Advertising

Judge dismisses NYU Langone's 'confusing and expansive' claims that Northwell copied its purple ads

Whistleblower Calls for Action Against 22 Digital Health Providers After FTC Busts Monument Inc.

VBA Provides A Suite of Tools for Payers and TPAs Including a New Generative AI Product

Cybersecurity Investment in Fundamental Tools and Training Is Key to Securing Your Healthcare Organization

HIMSSCast: The advertising double standard holding back femtech startups

Hospitals Outside of US Investing in Portals and Digital Front Door According to Latest KLAS Report

Dr. Craig Joseph Introduces Designing for Health

A Look at the Hospital Room of the Future at Tampa General Hospital

QHINs, Health Data Exchange, FHIR, AI and More with CommonWell Health Alliance

Public Health: Got Sleep?

Policy Ingredients for Real-Time Improvements in Health Care, Prior Auth, and Claims

Discern Health Ties Interventions to Patient Improvements

The Evolution of How Provider Organizations Share Data with Payers

The Quiet Hospital Unit and Other Benefits of an Open and Interoperable Communication Platform

FTC, OCR send warning letter to hospitals about online tracking pixels

Transparency and Data Sharing Can Also Ease Patient Burn-Out

PhaseV Applies Machine Learning for Successful Clinical Trials

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