How the Coronavirus is Reshaping Consumer Trust – The Edelman Trust Barometer Lens and Health Impacts
Health Populi
APRIL 1, 2020
consumers said how well a brand responds to the COVID-19 pandemic will have a “huge impact” on the likelihood to buy that brand in the future–and at the same time, 69% of Americans believe brands that people believe put profits before people during the pandemic would lose their trust “forever.” In the U.S.,
Let's personalize your content