How the Coronavirus is Reshaping Consumer Trust – The Edelman Trust Barometer Lens and Health Impacts
Health Populi
APRIL 1, 2020
consumers were re-shapen by the 2008 Recession in two key ways: people took on more self-service DIY daily life-flows, seeking self-sufficiency and less dependence on institutions; and, consumers became more value-sensitive both in terms of financial value and personal values.
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