What Does The New Tracking Guidance from HHS Mean for Digital Marketers’ Technology Decisions?
HIT Consultant
SEPTEMBER 5, 2023
Unfortunately, their prices for sanitizing behavior tracking may present a barrier to entry for some healthcare digital marketing teams. CDPs provide the sanitizing behavioral tracking teams need to comply with HIPAA’s updated definitions of PHI: IP address removal, audit and storage of changes, transfer to Google, and BAA signature.
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