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tag business-associate-agreements-baa

What Does The New Tracking Guidance from HHS Mean for Digital Marketers’ Technology Decisions?

HIT Consultant

SEPTEMBER 5, 2023

Even with IP anonymization, Google is briefly given access to IP addresses and, therefore, unwilling to sign a Business Associate Agreement (BAA) promising to secure PHI and assume liability in the event of a breach. For those looking for a quick fix, IP masking in Universal Analytics was quickly deemed a dead-end.

HIPAA

HIPAA Pharmaceutical Industry Electronic Medical Records Compliance

One-third of Healthcare Websites Still Use Meta Pixel Tracking Code

HIPAA Journal

APRIL 5, 2024

The guidance made it clear that these technologies violate HIPAA unless there is a business associate agreement (BAA) in place with the provider of the code or authorizations are obtained from patients. Unauthorized consumer data collection through third-party trackers, tags, and pixels.

HIPAA

HIPAA Compliance Hospitals Governance

What Does The New Tracking Guidance from HHS Mean for Digital Marketers’ Technology Decisions?

One-third of Healthcare Websites Still Use Meta Pixel Tracking Code

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