How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes – Q/A
HIT Consultant
OCTOBER 21, 2021
As fall turns to winter, pharmaceutical brand marketers and supporting teams know one thing is certain: next year’s planning cycle is upon us in earnest. When we do this right, everybody wins — patient, pharmaceutical brand, and the entire health system. Andrew Burkus Principal, Omnichannel Marketing, IQVIA.
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