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How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes – Q/A

HIT Consultant

OCTOBER 21, 2021

With data-driven decision-making at the core of best practices, and an increasing fluency in tying aggregated, non-identified prescription data to a brand’s efforts, the evidence continues to support the Continuous Optimization approach to driving patient outcomes.

Health Outcomes

Bonus Features – September 17, 2023 – 20% of healthcare marketers worried about job security amid AI adoption, 53% of executives using AI to address drug diversion “very confident” in their efforts, and more

Healthcare IT Today

SEPTEMBER 17, 2023

The EHR Association called for greater flexibility in the data completeness threshold and additional criteria to enhance patient matching accuracy, while MGMA called for a positive update to the Medicare conversion factor amid high inflation. Surescripts named Dr. Lynne Nowak as its first Chief Data and Analytics Officer.

Nurses

Nurses HIPAA Medicare Medicare

How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes – Q/A

Bonus Features – September 17, 2023 – 20% of healthcare marketers worried about job security amid AI adoption, 53% of executives using AI to address drug diversion “very confident” in their efforts, and more

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