healthcare-providers-are-behind-the-marketing-curve 
Electronic Health Reporter
AUGUST 30, 2019
While pharma companies have grown to become effective direct-to-consumer (DTC) marketers, hospital systems and other large providers lag behind the rest of the industry when it comes to creating highly efficient, measurable and accountable DTC marketing programs. First, they have never needed to compete historically.
Healthcare It News
MAY 13, 2022
In recent years, the retail industry has been colliding with the healthcare industry. This revolution has been characterized by the rapid advance of large retailers into and across healthcare delivery and technology. She has been a keen observer of the retail revolution and the impact it is having on healthcare.
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Health Populi
JUNE 30, 2023
in 2024, according to the annual report from the PwC Health Research Institute, Medical cost trend: Behind the numbers 2024. Every year, the PwC HRI team goes behind those numbers to assess cost inflators and deflators which underpin annual medical inflation. Health care cost trend will spike up another percentage point to 7.0%
Healthcare IT Today
MARCH 10, 2023
The following is a guest article by Suzanne Arroyo, Senior Content Strategist, and Christopher Ryan, Chief Strategy and Marketing Officer at Avionté. The healthcare system will continue to be put under pressure by an aging nursing workforce, increased turnover, and a maturing baby boomer population that needs more complex care.
HIT Consultant
OCTOBER 13, 2021
The recent enforcement of new rules to encourage the freer flow of healthcare data mainly through application programming interfaces (APIs) has jolted providers and payers into action to meet interoperability standards. To contribute to and benefit from the healthcare API market—which is globally estimated to be worth $277.4
Health Populi
JUNE 13, 2018
When it comes to healthcare costs, lines that decline over time are generally seen as good news. That’s how media outlets will cover the top-line of PwC’s report Medical cost trend: Behind the numbers 2019. Simply put: the impact of growing financial risk for healthcare costs will be felt by patients/consumers themselves.
HIT Consultant
JULY 28, 2022
2022 ushered in Act III of the market’s latest transitionary period: The Post-Inflation Era. We leveraged our experience executing transactions, extensive network, and market analysis from our 16-year history of advising and selectively investing across the ever-evolving Health IT and Digital Health sectors to gather key market information.
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