Pharma & Influencer Marketing: Can They Coexist Ethically?
HIT Consultant
FEBRUARY 1, 2024
Mike Szczesny, Owner & VP of EDCO Awards & Specialties Influencer marketing in the pharmaceutical industry is a complex issue with reasonable arguments on multiple sides. Their role extends beyond simple promotion—influencing public opinions, driving awareness, and ultimately facilitating a positive impact on public health.
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