How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes – Q/A
HIT Consultant
OCTOBER 21, 2021
When we do this right, everybody wins — patient, pharmaceutical brand, and the entire health system. Depending on the size of the campaign and of the patient data universe, you may be able to quantify these metrics each month and strive towards greater efficiencies over time. Ultimately, the entire healthcare system wins.
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