How Continuous Optimization of Marketing Outcomes Improves Brand Performance and Patient Outcomes – Q/A
HIT Consultant
OCTOBER 21, 2021
With data-driven decision-making at the core of best practices, and an increasing fluency in tying aggregated, non-identified prescription data to a brand’s efforts, the evidence continues to support the Continuous Optimization approach to driving patient outcomes. HITC: What metrics matter to critical decision-makers within an organization?
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