The Evolution of Self-Care for Consumers – Learning and Sharing at CHPA
Health Populi
MARCH 19, 2019
Payors have begun to recognize the value of nudging consumers toward over-the-counter products under Medicare Advantage plans. To that point, IRI’s Kristin Hornberger presented new data on retail health market performance in 2018. Consumer health as a category was $45 billion in 2018, growing at 2.1%.
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