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Consumers Embrace Tech But Privacy Remains a Concern – The Morning Consult Poll of Consumers and Tech

Jane Sarashon

And less than 1 in 4 consumers were comfortable sharing information such as driver’s license numbers, biometrics like DNA or fingerprints, banking information, passport numbers, or Social Security numbers which would be the least likely piece of personal data folks were comfortable sharing. Morning Consult polled 2,200 U.S.