Text messages move the needle on COVID-19 vaccinations
Healthcare It News
OCTOBER 22, 2021
As communities across the nation seek new ways to bring COVID-19 vaccination rates up to levels that can more effectively mitigate the spread of variants, they are looking for new and better ways to reach those who are just hesitant, undecided or unaware of how to get vaccinated. A study of one regional health system's digital campaign found that sending interactive text messages increased vaccinations rates by more than 4%, in this case by using "psychological ownership" technique
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