Salesforce announced updates for healthcare providers in Customer 360 for Health that automate manual processes like prior authorizations, intake and patient scheduling. The company has also unified home health workflows. 

WHY IT MATTERS

Salesforce says with the array of new features announced Thursday, the company is focusing on powering patient-centric experiences and addressing healthcare's need to improve operational efficiencies, according to the announcement.

The home platform combines home healthcare scheduling and enables visiting health professionals to access patient data, including preferences and medication information, from their personal devices, the company said.

Unified health insights – from electronic health records, social and behavioral data, assessments and more – inside patient profiles is another update that can help "organizations identify potential risks, determine therapeutic approaches and educate patients with personalized communication and real-time patient engagement." 

Generative artificial intelligence now comes into play with Einstein Predictions, which the company says is sourced from data from similar groups. Doctors and clinicians can use the insights for comparisons with their patients. 

Separately, Salesforce announced it has also begun adding to its proprietary large language models with vetted external generative AI. It's partnering with OpenAI and will add others. The plan is to layer on top to fine-tune the LLM, Venture Beat reports. 

Also added, "MuleSoft Direct for Health Cloud provides out-of-the-box, FHIR-aligned connectors to access EHR data," which can help with prior authorizations and customizable Tableau Accelerators for Health Cloud, which are ready-to-use, analytics dashboards.

THE LARGER TREND

The software-as-a-service company launched its suite of patient relationship management tools in 2015 to provide more comprehensive views of patients based on disparate sources of information – from EHRs and other healthcare technology platforms. 

In August, Salesforce Health Cloud launched more care-at-home options to enable remote patient monitoring and mobile self-service scheduling for patients. 

The pandemic forced the cloud provider to accelerate digital transformation and provide healthcare with patient-focused services, a company representative said about the healthcare-at-home features.

ON THE RECORD

"The future of healthcare requires trusted, compliant technologies to help deliver greater levels of personalization and automation," said Amit Khanna, senior vice president and general manager of healthcare and life sciences.

Salesforce is in Booth 2606 at HIMSS23.

Andrea Fox is senior editor of Healthcare IT News.
Email: afox@himss.org
Healthcare IT News is a HIMSS Media publication.

Didi Davis will offer more detail during the HIMSS23 session "The Sequoia Project: Interoperability Matters Process for Improving Data Usability." It is scheduled for Tuesday, April 18, at 4:15 p.m. - 5:15 p.m. CT at the South Building, Level 1, room S100 C.